What is prime cost? Definition for restaurants
The sum of food costs and labor costs, typically the largest expenses for a restaurant.
Prime cost is the sum of food costs and labor costs, representing the two largest controllable expenses in any restaurant. For restaurant owners, this single metric captures 60-70% of total operating costs. A restaurant with $100,000 monthly revenue and 62% prime cost has $38,000 left to cover rent, utilities, marketing, and profit. Get prime cost wrong, and nothing else matters.
Key facts
- Definition: Total food and beverage costs plus total labor costs
- Formula: Prime Cost = (Food Cost + Labor Cost) / Total Revenue x 100
- Good benchmark: 55-65% for most restaurant types
- Why it matters: Prime cost determines whether profitability is even possible
The quick definition
Prime cost combines your two biggest variable expenses into one metric. Food cost covers all ingredients. Labor cost includes all wages, benefits, and payroll taxes. Together, these typically consume 55-65 cents of every dollar you earn.
Prime Cost % = (Total Food & Beverage Cost + Total Labor Cost) / Total Revenue x 100
Example: A restaurant with $50,000 in monthly revenue, $15,000 food cost, and $17,000 labor cost: Prime Cost = ($15,000 + $17,000) / $50,000 x 100 = 64%
Why prime cost matters
The profitability equation
Restaurant math is unforgiving:
| Expense Category | Typical % of Revenue |
|---|---|
| Prime cost (food + labor) | 55-65% |
| Rent and occupancy | 8-12% |
| Other operating costs | 10-15% |
| Profit margin | 5-10% |
If prime cost exceeds 70%, profit margin drops to zero or below.
Controllable versus fixed
Prime cost represents your controllable expenses:
| Controllable (Prime Cost) | Fixed Costs |
|---|---|
| Food ordering | Rent |
| Scheduling | Insurance |
| Portion sizes | Loan payments |
| Menu engineering | Property taxes |
| Staff efficiency | Equipment leases |
You cannot negotiate your rent mid-month. You can adjust scheduling and ordering immediately.
Early warning system
Rising prime cost signals problems before they become emergencies:
| Prime Cost Trend | What It Indicates |
|---|---|
| Steady at target | Operations running well |
| Gradual increase | Prices rising or controls slipping |
| Sudden spike | Theft, waste, or major issue |
| Seasonal fluctuation | Expected patterns |
Weekly tracking catches problems early.
How to calculate prime cost
The basic formula
Prime Cost = Food Cost + Labor Cost
Prime Cost % = Prime Cost / Total Revenue x 100
Food cost components
Include all food and beverage expenses:
- Raw ingredients
- Beverages (alcoholic and non-alcoholic)
- Packaging (for takeout)
- Smallwares used in production
- Any kitchen consumables
Do not include cleaning supplies, paper goods, or non-food items.
Labor cost components
Include all labor-related expenses:
| Component | Example |
|---|---|
| Hourly wages | Server, cook pay |
| Salaries | Manager fixed pay |
| Overtime | Premium pay |
| Payroll taxes | Employer portion |
| Benefits | Health insurance, retirement |
| Workers comp | Insurance premiums |
Some operators exclude management salaries; others include everything. Be consistent.
Sample calculation
Monthly figures for a casual dining restaurant:
| Line Item | Amount |
|---|---|
| Food purchases | $28,000 |
| Beverage purchases | $7,000 |
| Total COGS | $35,000 |
| Hourly wages | $22,000 |
| Salaried wages | $8,000 |
| Payroll taxes and benefits | $6,000 |
| Total labor | $36,000 |
| Total revenue | $115,000 |
Prime Cost = ($35,000 + $36,000) / $115,000 x 100 = 61.7%
What is a good prime cost?
Benchmarks by restaurant type
| Restaurant Type | Target Prime Cost |
|---|---|
| Quick service | 55-60% |
| Fast casual | 58-63% |
| Casual dining | 60-65% |
| Fine dining | 62-68% |
| Bar/nightclub | 50-55% |
These ranges account for different labor models and food cost structures.
Breaking down the target
A 62% prime cost might split as:
| Scenario | Food Cost | Labor Cost | Prime Cost |
|---|---|---|---|
| High food, low labor | 35% | 27% | 62% |
| Balanced | 30% | 32% | 62% |
| Low food, high labor | 25% | 37% | 62% |
Fine dining has higher labor; quick service has lower labor but similar prime costs overall.
Warning thresholds
| Prime Cost Level | Interpretation |
|---|---|
| Under 55% | Check for understaffing or quality issues |
| 55-60% | Efficient operations |
| 60-65% | Typical range, room for improvement |
| 65-70% | Concerning, investigate causes |
| Over 70% | Unsustainable, immediate action needed |
How to improve prime cost
1. Control food cost
Reduce food cost without sacrificing quality:
| Strategy | Impact |
|---|---|
| Negotiate with suppliers | 2-5% reduction |
| Reduce waste | 1-3% reduction |
| Right-size portions | 1-2% reduction |
| Menu engineering | 1-3% reduction |
| Better inventory control | 1-2% reduction |
Small improvements compound. A 3% food cost reduction on $1 million revenue saves $30,000 annually.
2. Optimize labor
Control labor cost while maintaining service:
| Strategy | Impact |
|---|---|
| Sales-based scheduling | 2-4% reduction |
| Cross-training staff | 1-2% reduction |
| Reducing overtime | 1-2% reduction |
| Improving productivity | 1-3% reduction |
Cutting labor too deep hurts service and increases turnover costs.
3. Increase revenue
Higher revenue with the same costs lowers prime cost percentage:
| Revenue Strategy | How It Helps |
|---|---|
| Check average increases | More revenue per guest |
| Better table turns | More covers per shift |
| Reduced no-shows | Fill more seats |
| Off-peak promotions | Spread labor across more revenue |
4. Track weekly
Monthly reviews are too late. Weekly prime cost tracking:
- Catches problems within days
- Enables rapid corrections
- Shows impact of changes
- Builds operational discipline
5. Set targets by daypart
Different periods have different prime cost profiles:
| Daypart | Expected Prime Cost |
|---|---|
| Weekday lunch | Higher (lower volume) |
| Weekend dinner | Lower (higher volume) |
| Brunch | Variable |
Target and measure each period separately.
Common prime cost mistakes
Only measuring monthly
Monthly calculation hides problems until they compound. Weekly tracking reveals issues faster.
Ignoring labor efficiency
Focusing only on food cost while labor spirals is a common blind spot. Both matter equally.
Cutting too deep
Slashing food quality or understaffing destroys revenue. Prime cost optimization is about efficiency, not cuts.
Inconsistent calculation
Changing what you include makes comparisons meaningless. Define your formula and stick to it.
Ignoring seasonality
Prime cost naturally fluctuates. Compare to the same period last year, not just last month.
Related terms
- Cover - Individual guests served; prime cost per cover reveals per-guest profitability
- RevPASH - Revenue efficiency metric that pairs with prime cost for full profitability picture
- FOH (Front of House) - Labor cost driver that directly affects prime cost
Frequently Asked Questions
What is a good prime cost percentage for restaurants?
How do you calculate prime cost?
What is the difference between prime cost and food cost?
Why is prime cost the most important restaurant metric?
How often should I calculate prime cost?
Related: Table turnover rate | RevPASH optimization | Capacity planning
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