Best Tock alternatives for restaurants 2026

The best Tock alternative for most restaurants is Resos because it delivers professional reservation management at a fraction of the cost, without the ticketed dining overhead. Start free with 25 bookings/month, then scale to paid plans from $24/month with no cover fees, no transaction fees, and no annual contracts.

Key takeaways

• Best overall alternative: Resos, free tier available, no cover fees, $24-149/month
• Best for Nordic fine dining: Superb, prepayment features, EUR 79-149/month, no cover fees
• Best for enterprise/multi-location: SevenRooms, advanced CRM and marketing automation, custom pricing
• Best for diner discovery: OpenTable, largest booking network, $149-499/month plus per-cover fees
• Best for upscale US dining: Resy, no cover fees, $249/month minimum, American Express integration
• Best for French fine dining: GuestOnline, Michelin Group backing, EUR 59-99/month

Best Tock alternatives at a glance

Why look for Tock alternatives?

Tock is genuinely best-in-class for ticketed and prepaid dining. Created by Nick Kokonas of the Alinea Group, it pioneered the concept of selling restaurant seats like event tickets. For fine dining restaurants running $200+ tasting menus, that model is transformative. But for the vast majority of restaurants, Tock’s strengths are also its limitations.

The pricing problem:

• $79/month Base plan does not include reservations
• $199/month minimum to accept online reservations (Essential plan)
• 2% transaction fee on prepaid bookings (Essential), dropping to 0% only on the $769/month Premium Unlimited plan
• No free tier or free trial to test before committing

Visit Tock for current pricing (as of February 2026).

The feature mismatch:

• Ticketed dining, dynamic pricing, and event management are designed for a specific segment of fine dining
• Most restaurants operate with standard reservations where guests order from a menu and pay after their meal
• Paying $199+/month for prepaid capabilities you never use is an expensive mismatch
• The learning curve for Tock’s advanced features is steep for staff who just need to manage tables

The cost of overkill:

• A casual restaurant processing 500 standard reservations per month pays $2,388/year on Tock Essential
• The same restaurant pays $588-1,176/year on Resos Plus, saving $1,200-1,800 annually
• Transaction fees on prepaid bookings add unpredictable costs that grow with volume
• Premium Unlimited at $769/month ($9,228/year) is priced for high-volume fine dining, not neighborhood restaurants

If your restaurant does not rely on ticketed dining or prepaid experiences, you are almost certainly overpaying on Tock. The alternatives below deliver what standard-reservation restaurants actually need at significantly lower cost.

1. Resos: best overall alternative

Why Resos is our top pick:

Resos offers everything most restaurants need from a reservation platform without the ticketed dining overhead that drives Tock’s pricing. The free tier lets you start at zero cost, and paid plans deliver professional features at transparent, predictable prices.

Why choose Resos:

• Free tier with 25 bookings/month, no credit card required
• Zero cover fees and zero transaction fees on any plan
• Month-to-month billing, no annual contracts
• Full table management, guest profiles, and reporting
• Setup takes under an hour, not a sales process

How it compares to Tock:

Annual savings vs Tock: $1,200-8,000+ depending on your Tock plan

What you give up: Tock’s ticketed dining, prepaid experience management, dynamic pricing, and event ticketing. If you rely on these features, Tock remains the better fit. If you run standard reservations, you lose nothing.

Best for: Independent restaurants, casual and mid-range dining, budget-conscious operators, anyone processing standard reservations who wants predictable costs. Read our full Tock vs Resos comparison for a detailed breakdown.

2. Superb: best for Nordic fine dining

Why consider Superb:

Superb is a Copenhagen-based guest experience management platform that bridges the gap between Tock’s experiential focus and simpler reservation tools. It offers prepayment and deposit features alongside standard reservation management, making it appealing for fine dining restaurants that want some of Tock’s capabilities without the full ticketed dining model.

Visit Superb for current pricing (as of February 2026).

Why choose Superb:

• Prepayment and deposit features reduce no-shows without full ticketed dining
• No per-cover fees on any plan
• Strong presence in Nordic and European markets
• Guest experience management approach that covers the full dining journey
• Modern interface designed for high-end restaurants

Drawbacks:

• No free tier available
• Smaller diner network than marketplace platforms
• Less brand recognition outside Northern Europe
• Prepaid features are less comprehensive than Tock’s full ticketed model

Best for: Nordic and European fine dining restaurants that want prepayment capabilities and guest experience management without Tock’s US-centric pricing and ticketed dining complexity.

3. SevenRooms: best for enterprise and multi-location

Why consider SevenRooms:

SevenRooms is an enterprise-grade guest experience and retention platform built for restaurant groups, hotel chains, and large hospitality companies. If you’re on Tock because your group needed a sophisticated platform and you’re finding ticketed dining unnecessary, SevenRooms offers advanced CRM and multi-location management without the prepaid dining focus.

Why choose SevenRooms:

• Advanced CRM with guest segmentation and lifecycle tracking
• Multi-location centralized management for restaurant groups
• Marketing automation with triggered campaigns
• Deep POS integration for guest spend data
• Custom API integrations for enterprise needs

Drawbacks:

• Custom enterprise pricing with no published rates (estimated $500-700+/month)
• Long sales and onboarding process
• Overkill for single-location restaurants
• No free tier or free trial

Best for: Restaurant groups and hotel chains managing multiple locations that need enterprise CRM and marketing automation. Not recommended for single-location restaurants. See our SevenRooms alternatives guide for more context.

4. OpenTable: best for diner discovery

Why consider OpenTable:

OpenTable has the largest diner network in the industry. If your primary reason for using Tock was guest acquisition and you don’t need prepaid dining, OpenTable’s marketplace may drive more new customers to your restaurant, though you’ll pay per-cover fees for that exposure.

See OpenTable pricing for current rates (as of February 2026).

Why choose OpenTable:

• Largest diner network drives new customer discovery
• Strong brand recognition among diners
• Comprehensive feature set at every tier
• Free trial available to test before committing

Drawbacks:

• Per-cover fees of $1.00-$1.50 add up quickly at volume
• Less control over customer relationships
• No ticketed dining or prepaid features
• Costs scale with success, penalizing growth

Best for: Restaurants prioritizing new customer acquisition and willing to pay per-cover fees for marketplace exposure. See our OpenTable alternatives guide for a broader comparison.

5. Resy: best for upscale US dining

Why consider Resy:

Resy positions itself as the premium reservation platform for upscale dining, particularly in major US metros. Acquired by American Express in 2019, it offers brand cachet among the fine dining crowd without Tock’s ticketed dining complexity. If your restaurant is upscale but does not run tasting menus or prepaid experiences, Resy may be the better fit.

See Resy for restaurants for details (as of February 2026).

Why choose Resy:

• No cover fees, flat subscription pricing
• Premium brand association with trendy, upscale restaurants
• American Express integration and cardholder perks drive high-spending diners
• Strong presence in NYC, LA, Chicago, and other major metros
• Clean, modern interface that staff learn quickly

Drawbacks:

• $249/month minimum with no free tier
• No prepaid or ticketed dining features
• Often requires annual commitment
• Smaller diner network than OpenTable

Best for: Upscale US restaurants that want premium brand positioning without per-cover fees and don’t need Tock’s ticketed dining. See our Resy alternatives guide for more options.

6. GuestOnline: best for French fine dining

Why consider GuestOnline:

GuestOnline is a French reservation platform backed by the Michelin Group, giving it unique credibility in the fine dining segment. For European fine dining restaurants that use Tock primarily because of its prestige in the high-end space, GuestOnline offers Michelin-backed credibility with simpler pricing and no transaction fees.

Visit GuestOnline for current pricing (as of February 2026).

Why choose GuestOnline:

• Backed by the Michelin Group, strong credibility in fine dining
• No per-cover fees on any plan
• Prepayment and deposit features on Business plan
• Integration with the Michelin Guide ecosystem
• Significantly cheaper than Tock for standard reservations

Drawbacks:

• Limited presence outside France, Belgium, Switzerland, and Luxembourg
• No ticketed dining model like Tock
• Smaller consumer network than marketplace platforms
• No free tier available

Best for: French and Francophone fine dining restaurants that want Michelin-backed reservation management with prepayment capabilities at a fraction of Tock’s cost.

How to choose the right Tock alternative

Choose Resos if:

• You run standard reservations (no ticketed dining)
• You want the best value with transparent, predictable pricing
• You need a free tier to start or test
• You prefer month-to-month flexibility over annual contracts
• You want quick setup, not a weeks-long process

Choose Superb if:

• You operate fine dining in Europe or the Nordics
• You want prepayment and deposit features without Tock’s full ticketed model
• Guest experience management across the full dining journey matters to you

Choose SevenRooms if:

• You manage multiple restaurant locations
• You need enterprise CRM with marketing automation
• You have the budget for custom enterprise pricing

Choose OpenTable if:

• Diner discovery and new customer acquisition come first
• You want the largest booking network in the industry
• You’re willing to pay per-cover fees for marketplace exposure

Choose Resy if:

• You operate upscale dining in a major US metro
• American Express integration matters to your clientele
• You want premium brand positioning without per-cover fees

Choose GuestOnline if:

• You operate fine dining in France or Francophone Europe
• Michelin Group credibility matters to your positioning
• You want prepayment features at European pricing

Do you actually need ticketed dining?

Before choosing any alternative, ask the question that determines whether leaving Tock makes sense: does your restaurant genuinely need ticketed or prepaid dining?

You need ticketed dining if:

• You run a fixed tasting menu where every seat is committed to a specific experience
• No-shows on a $200+ per person menu represent a financial emergency
• You host ticketed culinary events, wine dinners, or pop-ups
• Dynamic pricing helps you fill slow periods and maximize peak demand

You probably don’t need ticketed dining if:

• Guests order from a standard menu and pay after their meal
• Your average check is under $100 per person
• You handle no-shows with simple confirmation calls or deposits
• Your events are infrequent enough to manage manually
• You operate a casual, family, or neighborhood restaurant

Most restaurants fall into the second category. Industry data shows that only a small fraction of restaurants operate with the prix fixe or tasting menu model that makes Tock’s prepaid system essential. If you’re in the majority, a standard reservation platform saves you $1,200-8,000+ annually while delivering everything your front of house needs.

For more on reducing no-shows without prepayment, read our guide on how to reduce no-shows. If you’re considering prepayment, see Restaurant Prepayments: A Complete Guide.

The bottom line

Tock built something genuinely innovative. Its ticketed and prepaid dining model solved a real problem for fine dining restaurants where a single no-show can cost hundreds of dollars. If your restaurant runs tasting menus, prix fixe experiences, or ticketed events, Tock remains the best platform for that specific use case.

But innovation for the few should not be a tax on the many. The vast majority of restaurants operate with standard reservations, and paying $199-769/month (plus transaction fees) for ticketed dining capabilities they never use is money that could go toward staff, ingredients, or marketing.

For most restaurants, Resos offers the best alternative: transparent pricing starting at $0/month, no transaction fees, no cover fees, and modern reservation management that takes an hour to set up. The annual savings of $1,200-8,000+ represent real money for independent operators.

For European fine dining, Superb and GuestOnline offer prepayment features at lower price points. For enterprise groups, SevenRooms provides the multi-location CRM that Tock does not prioritize. For diner discovery, OpenTable’s marketplace is unmatched. And for upscale US dining without ticketed experiences, Resy offers the brand positioning.

The key question is simple: do your guests prepay for a fixed experience, or do they order from a menu and pay after their meal? If it’s the latter, your reservation platform should reflect that, and your budget should too.

Related: Tock vs Resos | Resy alternatives | OpenTable alternatives | SevenRooms alternatives

Sources

• Tock pricing
• Tock for restaurants
• Superb
• SevenRooms
• OpenTable pricing
• Resy for restaurants
• GuestOnline
• Resos pricing